If you find SEO challenging, simply because there is so much information available about it and the search engine algorithms keep evolving, you have reached the right place.

The following tips will help you improve your SEO, and boost your business.

Content is still king

Quality, engaging content that readers spend time on is critical. The longer your readers stay, the better your time dwells will be.

Your content should also be relevant and useful to attract traffic to your page.

The content should be presented in a highly engaging and easy-to-share format, such as infographics and lists. Shares mean more traffic which is good for your SEO rankings.

Scan your competition

Do a competitor analysis to find out about your competitor’s keywords, rankings, and the number of clicks.

Use the information that is working for them to build your own strategies.

Keywords matter

Measure the performance of each one of your keywords. Keyword research tools can give you click-throughs, monthly search rates, and overall rankings.

The devil is in the details

Little on-page elements are very important. For example,

• Your page title should be simple but eye-catching with your keywords
• Your meta description should also include keywords and other terms to attract readers to your page
• Your URLs should be short but informative, quickly showing what the page is about
• Your subheadings should be tagged with the correct H2 and H3 tags, so your page is easy to scan (The better the readability, the better your SEO)

Resolve technical issues

Address any technical issues on your pages, if any. Technical issues may include things, like broken links or server errors. Watch out for any such and resolve them as quickly as they appear and before they can negatively impact your page rank.

Pay attention to UX

For effective SEO, your site needs to be user-friendly and easy to navigable because dwell time is a critical factor in SEO. Page load time is also critical. If the page does not load fast, the users will not reach nor read your content, and that will result in a shorter dwell time will higher bounce rate. All this can negatively affect your Google ranking.

SEO is not a destination, it’s a journey, an ongoing process that needs to be done consistently. The above-mentioned tips are only a few of the many SEO strategies that you can use to attract more traffic, generate leads and conversions, and promote your business.

If you are looking for experts to help you with your website SEO or content marketing, check out the best content marketing company and the best SEO service in Texas, OgreLogic or call 512-808-5536.