The goal of this course is to teach digital marketers in California how to broaden their online reach and increase their sales. It will cover a range of topics, from how to leverage digital marketing channels to maximize brand visibility to the best practices for creating targeted ads that convert. In addition, we will discuss the importance of monitoring analytics data for digital campaigns, as well as the basics of search engine optimization (SEO) and how to effectively manage a website or blog. By the end of this course, participants will have the skills and knowledge to develop and execute a successful digital marketing campaign in California.