Some consumers may require incentives like rewards and discounts to embrace biometric logins. Biometric authentication, which employs unique physical or behavioral characteristics for identity verification, has gained popularity in recent years. While offering incentives can be effective, it is essential to weigh associated costs. International trade is preferred by a lot of people. As an alternative strategy, increasing the adoption of biometric authentication among merchants is crucial. According to a survey, two-thirds of consumers already using biometrics for online shopping would use it more frequently if more merchants supported this form of authentication, underscoring the importance of extending its availability across various platforms.
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