Whenever a newly set up brand step in a market it needs to create awareness, so there target customer can easily recognize them. In this situation, the logo helps the company to create brand awareness, so there the customer can easily determine them. It is an asset and face of the company which helps its customer to acknowledge them even at the crowded places. Moreover, it also helps the brand to compete against their competitor so they can always stand against its competitor.
In simple words, a logo is a graphical representation of the brand that helps in its identification. Have you ever think of a brand that exists without having identification? Yours answer will be a big No, that because it wouldn’t be possible for them to tell target market about their existence and on the other hand, it would be difficult for the customer to identify that what service are they offering.
Customize vs. Premade which one is better?
Sometimes business owner can’t relate the difference between a template and customize logo and due to this unseen reason, their business finds a slow pace to grow or some time they lose millions of dollars. First, we need to realize the difference between these two.
When we talk about an ordinary logo it’s just a combination of letters, colours and styles which we can find at most of the small businesses or for those who want to use it for their blogs or websites as they don’t want to spend a lot of money and be cost-efficient. The one thing that it makes it look normal is that we can find it almost everywhere and sometimes what they do is they make some minor change to it and try to pretend as their own.
But on the other hand, a customized logo is for your own business. It becomes a face for your brand as more people recognize it easily. A big advantage of having a customized one it gives a sense of uniqueness as it was never been used earlier by any brand as it was crafted for the first time and according to your product nature.
In simple term, a customized logo helps to make a brand own identity. In the business world, we can see a lot of companies providing the customer with a similar service but few of them make their name and only a few of them are determined by their target customer. In this particular situation, a logo which is been crafted in a way that it looks completely different from its competitor and communicate with its customer better than others can sustain.
A big difference which we can find between both the logos is the input of the business owner. While designing a customize logo it is fully crafted according to the needs and wishes of the owner as he wants it to portray the image of the brand.
Which one should you prefer?
Now the question arises which one should be preferred?
To know the answer to this question we need to take a look at the advantage and the disadvantage of both logos. As template one is a concern, it is a lot cheaper than the customized one and few time you don’t need to even pay for it as you can find at any website and a minor change will work for you. Secondly, you don’t even need to wait to get one as it always available on the internet you'll know exactly what you're going to receive because you can already see it designed and developed right there.
But on the other hand, if we get custom logos it will provide us with much more beneficent. As it is unique, according to your product nature and provide professional Look. However, if you are looking for one for your brand you can’t make one on your own, you necessarily need to take the efforts of a design company as they are experienced in making one as they will charge you.
Ending remarks
After all, it depends on your own, if you are looking for long term brand awareness and marketing techniques you surely need a customize logo as it is a better option for long term business. But if you don’t need much success and save your time and money both you can go for premade one.