Youtube is the biggest social media channel, as it provides endless entertainment, quality education and covers every topic on earth. It is one of the best options to capture the entire market through video posting or video advertising. Hence, it is a goldmine to gain organic traffic; intelligent marketers cannot afford to ignore it.
There is no doubt that there are many ways to get traffic from youtube, but advertising is the most effective among them. However, many marketers do not know how to start a YouTube ad campaign to leverage the popularity and reach of the platform for business growth.
Once you’ve launched your YouTube channel, you can start your ad campaign by following the steps given below:
- First, you’ll need to associate your Google Ads account with your YouTube channel.
- Choose a bidding strategy between CPC and CPV; However, implementing CPC in your advertising campaign is easy.
- Target your user’s interest and choose a relevant keyword to set a bid for your YouTube ads.
- You have to select ad campaigns from different ad formats like video ads, overlay ads, etc.
- Select video and choose a destination for your ads where you want them to appear.
YouTube is such a popular video-sharing platform that an astonishing 80% of online traffic comes through it. The best part of YouTube marketing for small businesses is that they also can leverage its popularity to establish brand presence and achieve new horizons of success.