CRM Software is a software application that manages the interactions and relationships between a business and its current and future customers. By monitoring customer engagement, tracking leads, and streamlining processes, CRM software (customer relationship management software) strengthens customer relationships. CRM’s overall goal is to increase sales by improving Business Relationships. Application for Customer Relationship Management stores customer knowledge, interactions, and analytics in a central database. It's a system used to handle consumer experiences and potential clients. A CRM framework helps companies develop customer relationships and streamline processes so that revenue can be increased, customer service enhanced and profitability increased.
History
The idea of customer relationship management began in the early 1970s when customer satisfaction was measured using annual surveys or asking from the front line.
In 1982, the concept of database management, namely applying statistical methods to analyze and gather customer data. The concept of a customer evaluation system called Act was released in 1986 based on the principle of digital Rolodex, which for the first time offered a contact management service. The concept of a customer evaluation system called Act was released in 1986 based on the principle of digital Rolodex, which for the first time offered a contact management service.
In short, it can be said that starting from the 1970s and continuing to this day; CRM began to be adopted slowly by Businesses which have now become a must-have software for any company.
Features of CRM Software
- Salesforce Automation: Automate routine sales, marketing, and support functions that take up valuable work time, giving you more time to concentrate on your customers.
- Lead Management: Capture leads, automate lead scoring, identify leads that will convert, and follow up with detailed contact information.
- Contact Management: Close more deals in less time. Track what stage your deals are currently in, and seize every opportunity at the optimal moment.
- Workflow Automation: Every time your team follows up with a lead or updates a field it requires significant manual work. Learn how to perform these tasks much faster, using workflows.
Conclusion : The discussion so far has shown that CRM has become invaluable to businesses in their search for excellent customer relationship management in the categories of customer loyalty, customer happiness, and customer "wow" are words that are often used to characterize the heights businesses can attain in their customer management process.