Nowadays customers are becoming more and more aware of the creative things and the logo that is unique and original are most loved by the customers. Along with the quality of the product and the service, there are other aspects that customers are paying attention to. Over recent years, a business generally utilizes more than one brand identity. Such brand identities create pictorial bookkeeping of a brand's history and benefits.
The top brands that you see in your daily life are very much related to their actual product or service. For example, when you see the logo of “Apple” you think about the rear camera, consistency, and ease of use smartphone. The “Golden Arch” on the McDonald’s logo makes you think about burgers and slim fries. Both these brands have gone for rebrands numerous times that we had to focus on the milestone designs only.
McDonald’s
Let’s start with the world-famous fast-food chain brand with the most number of outlets operating successfully, in almost every part of the world. Their logo is unquestionably one of the most iconic and recognizable ones ever and it has been an identification of love for burgers, fries, and ice creams. In 1952, George Dexter one of the popular symbol makers incorporate two giant golden (yellow) arches on both sides of the building this was the first time the famous golden arches for the first time.
Their latest rebranding strategy was the continuation of 2003 when the arches have given a cylinder (three-dimensional shape) with two round shapes at either end or two parallel lines connecting the round ends. And a little darkness was coming out from the letter “M”. Meantime, their most popular and aesthetic catchphrase “I’m lovin’ it” appeared in the McDonald logo, appeared in the lowercase letter.
Apple
The first logo of the Apple brand was designed by Ronald Wayne the co-founder of the company in the year1976. It was the worst design ever as it was representing the popular scientist Isaac Newton sitting under a tree and the image was representing the law of gravity that is inspired by an apple. However, the use of this symbol did not last very long. Their next custom logo was demanded by Steve Jobs as the design was too annoying.
Apple’s next logo was the rainbow colourful one and was created in the year 1977. The reason behind adding way many colours was to denote the message of energy and to target a younger audience. The bite on the Apple symbol was to make a difference between cherry and apple which was quite a hilarious reason. The current logo that we are familiar with was developed back in the year 1984, with the launch of the Apple Macintosh. Since then they have made changes to shades and shadows.
Wrapping up
The greatest emblem you see is not designed in a single day. They need years of remodelling and rebranding to get their symbol recognize by the target audience. Such emblems are created only by the professional designer working at a custom logo Design Company. Both Apple and McDonald’s are the perfect example of how to brands design the best.