Carnival Cruise Lines, the world's largest cruise operator.
The Isle Miles program adds a second aspect to the company's Island Gold Members Club, providing a deferred reward component. Players will continue to earn Island Gold points while also earning Isle Miles, which will allow them to select from premium gifts including Carnival's Fun Ship cruises. For each Island Gold point credited to a player's account, five Isle Miles are earned.
This two-pronged unprecedented approach allows for immediate and deferred benefits. Players will continue to receive cash back for Island Gold points and continue to earn Isle Miles points for long-term goals, such as free trips to any Isle property or a cruise. Island Gold points can still be redeemed immediately or be deferred by the customer. The combination of Island Gold points and Isle Miles gives players the most club choices in the industry.
The Isle Miles program is a module of the company's IsleOne marketing system's phase II implementation, which was completed in May. Phase I, introduced this spring, includes the one-card module, allowing players to use a single club card at the company's Isle and Rhythm City casinos.
The exclusive marketing partnership between Carnival and Isle of Capri is a unique approach for both industries. "It is a seamless fit -- we have players who enjoy cruises and Carnival's fleet of Fun Ships offer a variety of exciting gaming options. Our brands blend in the fact that we are both truly in the business of creating and selling fun," said Bernard Goldstein, chairman of the Isle of Capri Casinos, Inc.
"Carnival is delighted to partner with Isle of Capri Casinos to offer this value -- added amenity -- to its guests," said Bob Dickinson, Carnival president. "Gaming is a popular aspect of the Fun Ship cruise experience and this partnership represents our latest effort at broadening our reach to attract new consumers," he added.
"Isle Miles is fast, fun, free and easy, and with those qualities, we know it will be a success for building brand loyalty. With the combined strength of Carnival, the world's most popular cruise line, we have created a program that is new and different, but continues to rely on rewarding guests for their continued loyalty," said John M. Gallaway, president and chief operating officer.
Isle of Capri Casinos, Inc. owns and operates 15 riverboat, dockside and land-based casinos at 14 locations, including Biloxi, Vicksburg, Tunica, Lula and Natchez, Mississippi; Bossier City and Lake Charles (two riverboats), Louisiana; Black Hawk, Colorado; Bettendorf, Davenport and Marquette, Iowa; Kansas City and Boonville, Missouri; and Las Vegas, Nevada. The company also operates Pompano Park Harness Racing Track in Pompano Beach, Florida.
Carnival is the largest and most popular cruise line in the world with 16 Fun Ships operating voyages from three to 17 days in length to the Bahamas, Caribbean, Mexican Riviera, Alaska, Hawaii, the Panama Canal, Canada, New England, Bermuda and Europe. The line currently has five new ships with an estimated value of $2.2 billion scheduled for delivery between now and 2004. The first of these, the 88,500-ton Carnival Legend, is scheduled to debut Aug. 24,2002. 슬롯