Anything that is put up on the web carries a lot of hard work. What gives us an idea about how our work is being conceived is the ratings of our site. Google rankings are of great importance when it comes to analyzing a website’s performance. But, have you ever had the experience of suddenly losing on your rankings? It gets scary, doesn’t it?
Google is the most widely used search engine. Its rankings are a huge deciding factor on a website’s success. However, bad news for all the website holders is that Goggle rankings are highly volatile. In this article, we will discuss a few circumstances that make Google rankings volatile.
Factors Behind Volatility of Google Rankings
- Faulty Data
The first reason behind changed rankings can be faulty data. There are many times when the application you use to analyze or measure traffic on your website shows you the wrong data. This type of data breach will directly affect your google ranking. Therefore, it is essential to make sure that there is no problem with the application or software.
- Changes in the Website
Sometimes the changes made on a website by the author also account for the volatility of the rankings. If there has been a repair on the website or an addition or deletion of content, it is likely to affect your ranking on Google.
- Maintenance Issues
It often happens that a website breaks down. This restricts many users from reaching your page. Automatically due to the technical glitches, you stay deprived of traffic for some time. This affects your Google ranking.
- Hacking Issue
There are numerous hackers present on a website. If your site has got hacked and all the activities are controlled by the hacker, there is a lot that can happen to your site. You can lose on all the content and viewers. Therefore, hacking has a very big hand in making Google rankings volatile.
- Loss of Links
Links are very important when it comes to web content, especially blogs. Links are a viable source of gaining traffic into the website. If there has been any loss of a big link, it will certainly impact the rest of the functions. Loss of link also means loss of traffic and viewers.
- Decrease in Popularity of Your Content
In today’s fast-moving world, the needs and preferences of people keep on changing. A reason behind a low google ranking can be the lag in the content you write. It may happen that your content is no more relevant to the present context. Sometimes website owners do not stay active on their website. This too is a deciding factor for your rank on google.
- You are overpowered by a Competitor
The digital platform is full of competition. A reason behind loosing on your rank in Google is that somebody else’s content has overpowered your content. The appealing power of content is highly dependent on the style of writing and SEO. If your competitor has a better style and SEO, your rank on Google can go down.
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