have already covered the topic of search engine optimization (SEO), which means optimizing your website in such a manner that maximum traffic reaches your website. But we will not talk about SEO as we have already discussed all the what’s, why’s and how’s.
Today, we will be covering Search engine marketing (SEM). It is a term that is often heard when we are talking about SEO. SEM refers to the digital marketing strategies used to get maximum results in the form of more clicks and visibility of a site through paid campaigns. You can have PPC marketing. PPC stands for pay-per-click, a marketing strategy where you can pay search engines for search advertising. In this, when traffic searches for specific keywords then search results will have ad space at the top of the search results.
SEM is one of the most used and fastest methods to reach the targeted consumers, and you can now advertise on third-party e-commerce and social media platforms like YouTube.
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