The internet provides a wide range of thrilling opportunities for artists. On the one hand, it is a fantastic tool for them to build their following and introduce the music they make to a much broader audience than ever before. On the other, the lingering competition doesn't always make it easy for independent artists to make a dent in such a vast market. This is why having a powerful ally in the digital space can be the critical element that would make the difference between success and struggle.
Sure, artists can do a great deal independently, including running ad campaigns on social media, promoting their music, etc. However, these tasks are all very time-consuming. In addition, there's always the risk of throwing money down the drain if you don't know what you're doing. Many musical artists have experienced the frustration of spending hundreds of dollars in marketing on social media only to find that their efforts are not leading anywhere. Here is where Nineteen Media Group comes in. The company is based in Sweden, but it works with artists worldwide, helping them break internationally.
Nineteen Media Group is not operating as a standard record label. The concept of a traditional record label is quickly becoming very outdated in the age of social media and streaming. Many labels are just as clueless as some artists regarding branding; in other words, they're very passionate about what they do, though many of them might not have that marketing and branding background that can make a difference in the artists' careers they represent.
On the other hand, Nineteen Media Group focuses on that particular aspect. You can think of it more as a media agency, with the primary focus on helping artists establish credence and strong social perception through authority media placement, podcast appearances, talent booking, syndicated/shared media and more! Brand awareness is crucial for artists to become more recognizable and attract the right audience. Yet, many musical performers are not aware of branding. They don't fully understand how to translate their potential into profitable and successful brands that would appeal to the right listeners. Nineteen Media Group was born from people who have been connecting with music for many years, as music industry insiders and people who have a deep love and appreciation for talented musicians who deserve to reach many more fans. Julius Wallblom & Robin Csete, the two entrepreneurs at the company's helm, have a very unorthodox approach to the music industry, which means they also help their customers with a more innovative mindset. They are the right people to think outside the box and develop one-of-a-kind branding strategies that will suit each client's individual needs, rather than using a one size fits all approach.
I get it. Sometimes, it might be difficult for you, as an artist, to think of your music as a business. After all, you're not in it for the money; you're not in it for the career. You are mostly and primarily in music because you love it. Because it's your life and because there is nothing like the rush of being able to share your creativity and your message with the whole world. It is also essential to understand that your artistic side needs to coexist with a more business-minded side. Nineteen Media Group can help you with that and add value to your brand as a musician so that you can focus on doing what you love most: making music that matters.
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Twitter: @19mediagroup
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