Designing a logo requires a lot of creativity and consistency. It is not an easy task and should be left for seasoned and professional designers because without professionals, you can’t achieve uniqueness in your design.
In this article, you will know why uniqueness is important when it comes to logo designing and what factors make a logo truly unique and creative.
Purpose of logos:
Before jumping into discussions, first, let’s understand what the purpose of logos is and why they have become an important tool in branding and marketing campaigns. Their main aim is to provide you presence in the market. So, customers can see and identify your products and services through it.
Since the last century, the usage of designs has increased and in the last 2 decades, this phenomenon has tremendously affected the branding process. Now, let’s see why uniqueness is important in designing.
Stand-out from the crowd:
The core function of any design is that it must differentiate you from rivals. When they see your design they shouldn’t confuse it with other brands. To stand out from the crowd you will need a distinct logo, so people can easily identify and recognize your brand from piles of brands.
Your custom logo must be different to make an impression. Otherwise, you will be just another failure in the market, because you are no different. Today, customers crave different concepts.
Makes you look professional:
When you differentiate yourself from the competition you not only gain identity and recognition in the market but also customers perceive you as professional because you are not like others. But how this is helpful? Various studies showed that people tend to buy more from brands which they perceive as professional.
That’s the power of branding; you can get this benefit by showcasing your distinctive custom logo design in your branding and marketing campaigns. This will instil your idea and design into the minds of your potential customers.
You can copyright it:
Copyrighting anything gives legitimate powers, meaning others will not be able to mimic or copy your concepts and even if they did, you can sue them in the courts. Though, to copyright your design, it has to be unique, creative and never used before. You can’t copyright template-based logos.
That’s the main benefit of having a unique design, this will give you authority and also people will start trusting your brand because your design is unique and stands out from the competitors.
Other important factors to consider:
These are the main benefits you will get with a distinct emblem. When you buy a logo, make sure it is unique. There are ways you can identify if the emblem is unique or not. Even if it is different you should consider some factors before making the final decision for purchase.
The main things to consider are to check whether the emblem is versatile and easily scalable or not. Does it look memorable timeless and of course the main thing to check is if it is simple or not. Remember, simple and unique logos are a powerful combination to have.
Conclusion:
In this era, logos have become an important strategic tool for brands. They get benefits through them if they are unique and simply designed. Unique logos should be copyrighted to protect them from plagiarism and infringements.