A business has no realistic identity without an official business logo design in Ireland. For any business to stand out among its competition, it must have a distinguishable logo. Research has revealed that the majority of a business's clientele recognizes a brand not by its name but through its logo. This is how all the greatest brands in the world retain their identity in the market. The logo is an asset to the business as it is the first form of direct marketing. Now the question remains, how to go about designing the logo of a business.
