Google Search Console is an open and free software that allows users to monitor their website traffic, analyze keyword performance, troubleshoot problems, and receive Google notifications about their website. It provides information on how a site is doing well in organic search, as well as recommendations on how to improve the site’s ranking in the Google index.
Back when it was still called “webmaster tools,” Google released Search Console about 15 years ago. Since then, the name has changed, as has the function, but not the purpose.
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