Digital Marketing
Marketing for any business is very important, as it is said “RUNNING A BUSINESS WITHOUT MARKETING WILL KILL IT”. For running any business company should deliver their aspects, through which the concepts of goods and services should reach to the customer whether it is in the form of selection, price, promotional strategy. Marketing is totally dependent upon customer needs.
Nowadays the marketing has taken various forms and keeping in mind the technology online marketing has to conquer the world which usually takes the form of DIGITAL MARKETING.
Importance
72% of the marketer believe that traditional marketing is no longer sufficient as Digital Marketing can increase 30% of the business revenue. As compared to traditional marketing strategies Digital Marketing is evolving at a very higher conversion rate.
Communication by the means of digital is quickly adaptable, quicker, and result-oriented.
Reasons of Importance
Equal opportunity for all kinds of business.-It provides an equal platform to compete with all types of business varies from small to big and allows them to attract traffic.
Cost-effective than Traditional marketing-Little resources and even capitalization restrict some of the organizations to not go beyond their limit for marketing as Digital Marketing provides a platform for all types of business.
Higher conversion rate- Depending upon the website which allows more traffic to get engaged and increases the number of visitors which ultimately allows the higher conversion rate.
Facilitates interaction with target audience-Internet Marketing has become an important tool to get connected with the audience which allows a better engagement plan.
Brand reputation building- The power of digital marketing has always lied in attracting the target audience, the more audience attracted the more brand reputation.