In 2016, when Jio was launched in India it set the benchmark for Digital Marketing in India as now the internet was available to everyone in India at a very affordable price. Expectedly this gave many people access to the internet where people were exploring new things using internet media. As per the estimation, there would be over 650 million internet users in India by 2023 and 560 million people accessed the internet in 2020. Since 2016 then Digital Marketing Agencies have been evolving at a very fast pace to match the trends of digital marketing.
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