Lead management is the process of obtaining and organizing lead information and managing interactions with leads. It allows you to optimize your sales strategy efficiently and effectively which eventually helps businesses understand their customers' requirements.
It is essential to follow effective lead management tips that will skyrocket your agency's growth. So let us discuss the various aspects of lead management –
- Lead Capturing
- Lead Tracking
- Lead Qualification
- Lead Distribution
- Lead Nurturing
Lead management software is the core of sales operations, providing businesses with measurable and helpful data on leads and their responses to marketing strategy.