Today, customer experience is about effectiveness, customization, and integration in the time-bound business environment. Nowadays, WhatsApp is one of the most popular applications with over 2 billion active users. WhatsApp Business API goes a notch higher through making communications easier, enhancing interactions and customer experience.
But what is the WhatsApp Business API and how to decide to turn to which of them? Let’s dive in.
while the WhatsApp Business App was developed for small companies, the WhatsApp Business API is built for mid to large firms. It allows businesses to:
- Send automated messages.
- Integrate WhatsApp with CRM systems.
- Enable chatbots for 24/7 support.
- Deliver personalized notifications, alerts, and updates
The API also enables the businesses to handle large numbers of messages, while still making customers feel like they are important individuals.