In the campaign for Phillips 66 Lubricants, Bailey Lauerman created an imaginary place, "Lower Visco City," that's developed to attract heavy-duty truck fleets whose profits stand to take advantage of a particular Phillips 66 high-performing engine oil.
Resources: http://prsync.com/pacific-petroleum/phillips--encourages-the-move-to-lower-visco-city-3407650/
