White label digital marketing is fairly a newer concept to the industry. It is essentially the practice of rebranding a brand's products and offering them to your consumers or the targeted audience as your own. The brands that are being rebranded are called White Label Brands. To simple it down for the non-tech-savvy companions, imagine your mother cooked some yummy chicken curry for the guests.
When they came over, you went to the guests and served the chicken curry, telling them you made it. Sounds a little malevolent, right? In everyday situations, yes, however in the marketing world, this has proven to be beneficial for the buyer, white-label brand, and the consumer. It's a total win-win situation for everyone!
Some brands might get intimidated by the idea of white labeling marketing. They tend to do all the work themselves. The reasons for this might be varied. Some might think it is unethical, whereas others might have a fear of things going wrong or out of budget. Although, these concerns are definitely valid at solitary levels, if done right, white-label marketing can help your brand grow at really high rates!