Newburgh Quarter - Brand Identity, Destination Retail, Brand Application, Digital Marketing Strategy and Brand Positioning Services in India

I-AM Beyond were given an open brief by Shaftesbury to build awareness and footfall to Newburgh Street, a unique area of boutiques in the heart of London’s West End, and its surrounding cobbled streets.

The team conducted several strategic workshops to identify the area’s true target market, which led to the creation of a new, ‘Newburgh Quarter’ brand to represent a unique and identifiable retail community of emerging fashion & lifestyle brands in Central London. 
Following name generation, I-AM Beyond proceeded to develop a full brand identity, marketing collateral and a strategy for selecting prospective tenants for the area.
 Alongside these local efforts, the team devised a marketing strategy to build international awareness, specifically targeting New York.

I-AM Beyond continue to develop the brand identity, collateral, and give advice on the marketing strategy and retail/tenant mix for the area.

What we did

Brand Identity
Brand Application
Collateral Design
Event Production
Digital Marketing Strategy
International Awareness
Name Generation
Pop-up Management
Retail Management
Retail Mix

Address-:
P-2 Raghuvanshi Estate
11/12 S B Marg, Lower Parel
Mumbai 400013

Please get in touch:
Brian Pinto
Country Head
+91 9930519476
brian@i-ammumbai.com

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https://www.quora.com/profile/Aarchi-Sharma
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http://www.apsense.com/brand/I-AMONLINE/about
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