Newly released Future Market Insights (FMI) analysis projects global demand for sports nutrition market to total US$ 19,302.2 Mn in 2021. As per the report, the overall sales of sports nutrition will reach 737,780 MT in the year.
Rising health awareness will cause the demand healthy and nutritional flavored drinks to increase, spurring the sports nutrition market growth. FMI also predicts the demand in the market to rise at an impressive CAGR of 9.3% during the assessment period (2021 – 2031).
Rising demand for clean-label products and trend of vegan lifestyle is fuelling the demand for plant-derived ingredients. Post COVID-19 outbreak, consumers have become more conscious regarding their health, which is directly impacting the sales of sports nutrition products.
Demand for flavored energy drinks and energy bars among fitness enthusiasts have burgeoned significantly, especially in the developed nations including the U.S., the U.K. and Germany.
With the emergence of online fitness centers and health classes, sales of sports nutrition energy bars and ready to drink sports beverages have spiked tremendously. Manufacturers are therefore entering into alliances with local and regional fitness centers to capitalize on existing opportunities.
Key Takeaways from FMI’s Sports Nutrition Market Study
Trend for veganism and healthy lifestyle among fitness enthusiasts will drive the sales of plant-derived ingredient sports nutrition. This segment is expected to hold maximum share in the global market. In terms of nature, organic segment will exhibit higher growth as compared to conventional backed by the rising demand for natural and organic products For B2C, flavored sports nutrition beverages are expected to remain dominant throughout the forecast period Expansion of online fitness and retail channels will spur the sales of sports nutrition, exceeding a valuation of US$ 64.1 Bn by 2031 The U.S. is expected to be the most lucrative market across North America during the assessment period India will emerge as a lucrative market backed by the rising demand for organic sports nutrition products in the country
Competitive Landscape
Nestlé S.A., Red Bull GmbH, Ajinomoto Co., Inc., Keurig Dr. Pepper, Inc., Nutrabolt, GlaxoSmithKline plc., Optimum Nutrition, Inc., Premier Nutrition Corporation, Biothrive Sciences, Nutrabolt, Now Foods, INC Sports Nutrition, Vitaco Health, and Uelzena Group. among others are some prominent players operating in the sports nutrition market.
Presence of numerous industry players in sports nutrition market has led to intense competition in the market. Key players are focusing on product introduction and launches for the expansion of their product portfolio.
Some of the leading companies are highly focusing on research and development through academic collaborations, lateral collaborations, and customer focused groups. Manufacturers are also focused on building their brand image through innovative marketing campaigns.
Herbalife Nutrition, leading global nutrition company announced its official partnership for Team India in Tokyo Olympics 2021.
In May 2021, Amazentis, an innovative life sciences company pioneering scientific breakthroughs in nutrition, announced the initiation of a new clinical study to evaluate Mitopure for muscle recovery, endurance, and running performance benefits in top athletes.
Sports Nutrition Market by Category
B2B
By Ingredient Type:
- Plant-Derived Ingredient
- Soy Protein
- Rice Protein
- Pea Protein
- Potato Protein
- Animal Derived Ingredient
- Creatine
- Milk Protein
- Whey Protein Concentrates
- Casein
- BCAA (Branded Chain Amino Acid)
- Blends
By Nature:
- Organic
- Conventional
By Region:
- North America
- Latin America
- East Asia
- Europe
- South Asia
- Oceania
- Middle East and Africa (MEA)
B2C
By Function:
- Energizing Products
- Rehydration
- Pre-Workout
- Recovery
- Weight Management
By Product Form:
- Ready-To-Drink
- Energy & Protein Bar
- Powder
- Tablets/Capsules
By Flavour:
- Regular
- Flavored
- Fruit Punch
- Berries
- Citrus
- Chocolate
- Vanilla
- Others
By Sales Channel:
- Modern Trade
- Convenience Store
- Specialty Store
- Pharmacy Store
- Online Retail
- Other Sales Channel
By Nature:
- Organic
- Conventional
By Price Range:
- Economic
- Premium
Region
- North America
- Latin America
- Europe
- South Asia
- East Asia
- Oceania
- Middle East & Africa
Key Questions Answered in the Report
What is the current sports nutrition market value?
The sports nutrition market is expected to exceed US$ 19,302.2 Mn in 2021
At what rate did the sports nutrition market grow between 2016 and 2020?
The sports nutrition market projected steady growth, registering a CAGR at 7.4% between 2016 and 2020.
What are the key trends driving sports nutrition sales?
Rising trend for clean-label and non-GMO products and easy availability of flavored nutritional sports energy drinks and products will increase the sales.
Who are the leading players of sports nutrition?
Nestlé S.A., Red Bull GmbH, Ajinomoto Co. Inc., Keurig Dr. Pepper Inc., Nutrabolt, and GlaxoSmithKline plc., are the top players identified by Future Market Insights.
What will be the demand outlook for North America sports nutrition market?
North America’s sports nutrition market demand is set to rise at 10.7% CAGR over the forecast period of 2021 and 2031.
What is the current market share of Japan and South Korea in the global Sports nutrition market?
In 2021, South Korea will account for 0.7% of global sports nutrition market share, while Japan will contribute over 0.5% of global market share.
Information Source: https://www.futuremarketinsights.com/reports/sports-nutrition-market