Organic search engine optimization or SEO improves traffic to the website by using targeted keywords in search engine results. These organic search results are free of charge, and you do not have to pay for ads like Google ad words or others as you like with pay per click. The effects of organic SEO are shown well after the original testing is carried out instead of compensated testing and searches. Ads are not included in search engine listings for every paid quest until you avoid searching for them.