6 Ways Design Impacts Your User Experience in E commerce Website

Everybody knows layout is important in regards to eCommerce. The expression that "a picture is worth a thousand words" is equally as true online as it's in a magazine or a art gallery. Great design brings customers in and keeps them on your website longer while poor design sends visitors looking for a different website.

However, design goes beyond simply looking good. Design plays an important role in the overall experience of these users who come to your website as user experience goes beyond just how easy a website is to utilize. This guide will explore a few of the very best ways design impacts your user experience.

• Brand Recognition:

Branding is essential for any business. You want a consistent look and message that reflects and defines your company regardless of how they encounter it -online or in person.

Your branding also ties into the user experience. If you are consistent with your branding, that will help clients recognize your shop straight away. Ensuring your logo is clearly exhibited is just part of the equation. Additionally, it means making certain that each of the elements of your website reflect your brand out of the articles to the colors, fonts, designs and features.

• First Impression:

For first time visitors, the look of your site is very important. Again, this goes beyond looking good, though that's obviously quite important. The design of your site also communicates exactly what your website is about -- does it look like it sells products for women, kids, guys, a particular profession or hobby? You'll want your website to look the way that it needs to look to target your core audience.

• Bounce Rate:

Going together with the importance of first impression is your bounce rate. As I mentioned earlier, great design brings clients into your site. It informs them they found the ideal sort of site and it motivates them to stay around and find what they're looking for. If your site doesn't seem like the kind of website customers looking for your products anticipate, they may depart. There are numerous things layout conveys in these first crucial seconds somebody lands on your webpage: business name, company type, products marketed, brands advertised, place, quality and a whole lot more. If these items aren't clear to some first-time individual, they will not spend a good deal of time searching your website. They'll just go somewhere else that really will tell them this very significant information straight away.

• Conversion Rate:

Design plays a massive role in your conversion rate too. Buying on the internet can be somewhat daunting sometimes. When a client has never seen your product in person, fantastic layout will convince them to click the "Buy" button. Contain a lot of images from all angles. Enable them to zoom in or show videos or pictures of your product in action. Provide dimensions, sizes, colours -- any details you can to help convince the client your product is ideal for them.

Your product pages can make or break your sales based only on the information which you provide and how you give it that's great design developing an excellent user experience.

• Security:

Safety is an essential aspect of the user experience. To finish a sale, a client should give you very personal information. When they don't believe they could trust your site in order to keep their information secure, they could decide it is not worth the risk.

Why are you asking for too much info? Are some of your processes redundant? How are you assuring your clients that their information is protected? All of these are the sorts of questions that designers need to consider when creating your website.

• Testing and Auditing:

No matter how good your website looks to you, it is crucial that you keep assessing it or search an expert user experience audit. Consider using Google Analytics to find areas of your site to check. Perhaps you put into a banner ad or move your telephone number. Perhaps you change the colours of your call to action switches or reevaluate your categories. There are an infinite number of ways to adjust your site's layout to improve your user experience.

If you are ever interested in a User Experience Audit, ioVista can assist you. We may have a peek at your website objectively and make recommendations based on data and 10 decades of experience. You'd be amazed what a big difference even small changes can create.

In addition to User Experience Audits, we specialize in redesigning online shops. You can check out some of our current work in our Before and After Gallery.

ioVista Inc has spent over a decade in serving business by transforming their struggling sites into sales generating powerhouses. We have developed hundreds of eCommerce stores and WordPress websites. We develop primary on Magento, BigCommerce and Yahoo online stores. We are a one stop end to end solution for businesses who want to grow their business online. From Consulting, Design, Development, Optimization to Digital Marketing, we do it all.