By reaching a global audience, you can find more markets for your products or services that you may not have even considered. While there might not be a huge market in your area, Jo from Singapore might be extremely excited to purchase your new ergonomic keyboard for fitting out her team’s new modern office. Is concern about the financial transactions side of things holding you back from taking the dip into ecommerce? It shouldn’t be. There are now plenty of solutions in place that protect both the business and the consumer from fraud, botched transactions, and other security issues.