During the later part of the first decade in 2008s & 2010, the birth of social media and massive proliferation of the email and other forms of communication channels, businesses started to use the power of internet to reach the people at a relatively lower cost Industry email list USA. This period of time was called as the time of “e-marketing”. However, in the next 5 years, digital marketing has grown to a very large extend and today digital marketing is the ubiquitous marketing technique. Any company that fails to exploit the digital channel will end up behind all its competitors and simply go out of business.
email-marketing
If you are not present on social media, people are being separated from you. Similarly, if you don’t have a mailing list of customers, you are not going to scale your business. An email list is a potent and powerful tool for every marketer. It takes you and your product or service directly to the pockets of the customer. With the almost universal reach of smart phones, email marketing has become the best marketing channel with a conversion rate of almost 15%. The percentage of conversion can be higher in certain niche industries.