B2B buyers can be either profit or non-profit companies. To understand different business customers in B2B markets better, here are four core categories: Manufacturers, Governments, Resellers, and Non-Profit Institutions.
Manufacturers:
These companies purchase goods and services (raw materials or primary services) that are transformed into other products and services (ready-to-use goods and services).
Governments:
These are the biggest buyers that need anything from a minor stapler to cloud and cyber security services and aircraft or tanks. Local and national governments buy in huge quantities as they contract with companies that offer the needed services. They provide considerable opportunities to local vendors, women-led businesses, firms that appoint specially-abled people, MSMEs, and big businesses.
Resellers:
Resellers buy from manufacturers or distributors and sell products or services to anybody – a person or a firm. They know more about the things they sell and usually offer personalized services.
Non-Profit Institutions:
Institutional markets include non-profit organizations, and like the government, they buy a large number of products and services. It is imperative for them to keep costs down because the lower their prices, the more people they can provide to.
Identifying the right decision-makers in each market type is critical in B2B demand generation and lead generation. But, no matter the B2B market, we at OnDot Media can cater to the needs of everyone at a global scale by delivering high-quality leads and enhancing brand awareness.
Also read: Taking B2B lead generation a level up by converting interest into inquiry