In SEO, backlinks are one of the most important factors in determining how search engine spiders determine the importance of a webpage. Backlinks are created in a variety of methods. Popular strategies include guest blogging, article marketing, and social media outreach. In Guest blogging you write an article for another website as a guest blogger, and a link to your own blog is included in the text. Article marketing is the process of writing and publishing high-quality articles on topics relevant to your domain, then disseminating them on your blog and other websites. You link with bloggers and influencers on social media to drive traffic to your website.
