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Digital Marketing Profs | Social Media is it an Advantage for Small Business

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Generation Y got it right with Facebook and Twitter. Follow suit? If there is one thing the generation Y babies can be proud of is how superior they are at utilizing social media for their gains. We the older ones look at it as vulgar and audacious of them to be so active and excited and bare on Facebook, with thousands of photos and thousands of friends. We skulk at them adding their profile wall, or Tweeting every single second like they're some sort of a public figure!

 

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Well, they possibly are, in their little world.  Yesterday, he was just one of thousands and thousands of kids that uploaded a video. Today, he is a multi-millionaire creating his movie about how he is now more famous and richer than you are, just because he can sing and dance a little bit and have better hair. Thanks to YouTube. 

Self-Branding. Self-Promoting. Self-Marketing.

 

Call it what you want, but the most efficient medium for that is the Internet. And guess what we users find on the internet? Websites that have not integrated social media into their businesses. Fine, you're a multi-national oil company, no, you probably do not need to. But if you're a butcher, a boutique, a health professional, or a bunch of colleagues trying to open an e-commerce store, social media is where you should start. Think your elegant, expensive fashion boutique is above social media? Think again. Below are statistics that prove regardless of the purpose of your website, it is beneficial to utilize a congregation of people online.

 

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1. Males and females almost equally use social sites 47% vs. 53%
2. 61% of Facebook users are middle-aged or older, with the average being 37
3. 18 to 24-year-olds do not dominate any particular social site, they are spread out all over. 

 

The critical part is when you get your web design done by the hired web design agency.  Make sure they understand clearly your target market and have a brain-storm session with them on which social or digital platforms would benefit your business the most. All in all, the web design agency themselves should know how to fully integrate social media into your organization. A competent web design company should have generous expertise in various types of marketing tools that can fit your budget. 

 

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Now, you have all that set up and like any good business idea, you need to measure your advancement. This allows you to improvise the best plan that works for your company. You track your sales, so why not track your social ROI? In more effective words, you should track how well-liked you are, which crowd you are more popular in, and how is your popularity spreading. Here are top analytic tools that you can use:-

 

1. Socialmention is a real-time social media analysis platform that totals user-generated content from the web into a solitary stream of information. An example of usage is you can track what people are saying about you or your company on Facebook, Google, and others. 

2. Socialtoo is another great tool because it allows you to create surveys, track statistics, auto filters, and much more. 

 

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Above are DIY analytic platforms that you can use, but tight cooperation with your web design and development company is one sure way to get the statistics and improvise on your campaign after analyzing the data.

 

Thank you so much!!!

 

Digital Marketing Profs 

 

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