When a little, medium or big sized business needs a competent SEO consultant, there are four options available:
1 - Assemble a team of in-house webmasters, programmers, and marketers to try to do the work.
2 - Contract the work to a specialized SEO company.
3 - Post a billboard to rent an SEO consultant to figure as an employee within the company.
4 - Get an in-house SEO consultant from a specialized company to figure with their staff without being an employee.
So, what's the simplest option for your company? There are many points to think about before making your decision.
1 - Assembling your in-house team of webmasters and marketers will never work: From my long experience, assembling a team of in-house webmasters, programmers, and marketers to try to to the work will never succeed as none of them has enough experience in optimization. Moreover, they're doing not realize what are the challenges that they are up against or the hidden problems from which their website is suffering.
2 - Applying the simplest SEO practices: When starting an online project, the in-house SEO consultant will work together with your managers to make sure that the simplest SEO Practices are applied to each project, which can make it much faster to urge your new sites and another internet promotional advertisement to the primary pages of Google and other major search engines.
3 - SEO training seminars and workshops: An in-house SEO consultant are going to be ready to organize SEO training seminars and workshops for various departments and different levels of employees on the way to apply and include the simplest SEO Practices in every online project.
4 - Getting more profitable and productive ideas: The daily discussions and therefore the direct communications between an in-house SEO consultant and the company administrators, managers, directors, programmers, and webmasters will spark many new ideas on each side . an easy idea or a suggestion in such an environment can make an enormous difference in starting a replacement campaign or modifying an existing one to be more profitable.
5 - Creating the foremost SEO friendly websites: An in-house SEO consultant is going to be ready to work more easily together with your managers to use any necessary modifications or redesigns to your websites so as to convert them into the foremost SEO friendly websites within the shortest possible time and with the smallest amount efforts. this may make sure that your websites will rank within the first pages of Google, Yahoo, Bing, and other major search engines within the shortest time.
6 - Detailed SEO audit: working together with your webmasters and programmers, an in-house SEO consultant can more easily perform an in-depth SEO audit to list all the points that require correction or modification in your website and in your different online advertising campaigns.
7 - Selecting the foremost effective and profitable keywords to use for optimization: Having an immediate contact together with your staff in several departments will enable the in-house SEO consultant to end the method of choosing the foremost effective and profitable keywords in no time, therefore the whole process of optimization can start quickly and become simpler and productive.
8 - Adding social media marketing as an integral part of your internet marketing strategies: The in-house SEO consultant will have an immediate relationship with a couple of selected employees in several departments to coach them on the way to establish a solid presence in several Social Media platforms. Maintaining a healthy presence on different Social Media platforms may be a costly and time-consuming process. Having the in-house SEO consultant start and only supervise the chosen company employees doing the daily Social Media Marketing activities will significantly
In Conclusion:
Hiring a competent SEO consultant isn't easy especially if the hiring managers aren't proficient enough in SEO to spot and pick the simplest candidate.