MARKET OUTLOOK
After a detailed analysis, Triton Market Research has concluded that the Australia oral care market is expected to grow at a CAGR of 1.19% over the forecast period of 2019-2025.
Oral care products include toothpastes, toothbrushes, mouthwashes/rinses, dental accessories/ancillaries, denture products and dental prosthetic cleaning solutions. The category will continue to be supported by the launch of new and specialised oral care products and also by the growing aging populace. Consumers are willing to pay a premium for the most-reliable oral care products that offer claims of advanced benefits. Moreover, consumers have started shifting towards higher-end products such as electric toothbrushes; and dental procedures like teeth whitening are also on the rise. Such factors have supplemented the growth of Australia’s oral care market.
There is expected to be increasing competition between supermarkets, discount pharmacies and discounters over the forecast period, with price promotions set to hinder value growth. Discount pharmacies are increasing their share of oral care sales, with this channel becoming a one-stop destination for consumer health and beauty and personal care needs.
COMPETITIVE OUTLOOK
The noteworthy companies in the market are Colgate-Palmolive, Procter & Gamble, Reckitt Benckiser, Johnson & Johnson and GlaxoSmithKline.