A 301 redirect is a status code that informs search engines and web browsers that a URL has permanently moved to a different location. It is a crucial tool in the field of SEO (Search Engine Optimization) to manage website traffic and ensure a positive user experience. Plus, 301 redirects don't negatively impact your SEO when implemented correctly.
Now you must be wondering how to do 301 redirect. Implementing 301 redirects is a simple process. But there are some common redirect errors and what you can do to preserve your website's user experience from them. Let's see -
- Remove your 3XX pages from your sitemap
- Identify and eliminate redirect loops
- Eliminate unnecessary steps in a redirect chain
- Keep an eye on your external links
However, you must know that the process will vary depending on the types of pages featured within the redirect process. When used correctly and in moderation, they can help ensure that your website remains search engine-friendly and user-friendly during site changes or updates.