In event marketing, a formal Event Press Release Samples can be a very important asset. A well-written press release can ensure the media is aware of your event’s existence. The media in turn will pass the news to the public and preferably, your target attendees.
What’s also great with a press release is that they are relatively cost-effective compared to other marketing tactics. However, a press release will only be valuable when it’s written properly. If you send something that’s below standard, it’s quite likely the journalist will pass on it.
Writing a good virtual event press release, however, can be quite challenging, but it will be really worth it in the long run not only in securing more press coverage but also ensuring you are communicating the right message to your target audience.
Looking to write a better post event press release? You’ve come to the right place!
In this guide, you’ll learn about, among other things:
- How to optimize readability on your press release
- How to make sure your press release is attractive with an effective hook
- How to make sure your press release gets read and helps you attract more attendees
Without further ado, let us begin right away from the basics.
What Is a Event Press Release and What Is It For?
A press release, in a nutshell, is a fairly short written document (typically just one or two pages long), which includes an official statement that is going to be delivered to the media.
The purpose of the press release for upcoming event is to provide an official piece of information, in this case, about an event, so that the media can forward this information to the public (our target attendees). So they can be aware of the existence of the event, get the right information, and ultimately, be interested to register/purchase a ticket to the event.
While we can use Pr newswire for many different purposes, some common objectives in the scope of event planning and event marketing are:
- To get media coverage for your event
- Build brand awareness and reputation
- A cost-effective way to market your event and attract attendees
- For SEO purpose, to generate high-quality backlinks from trusted media sites
To achieve these objectives, however, a well-written press release is necessary, and that’s what we’re going to learn in the rest of this guide.
Essential Elements of an Effective event promotion press release
While you can structure your event press release in many different ways, all effective event press releases should include the following elements:
- Headline
Pretty self-explanatory, you’ll need a strong and catchy headline that will attract journalists and your target audience. If you are also planning for SEO, then make sure to also optimize the headline with your target keywords. Google will index 60 characters, so make sure to include your keywords upfront whenever possible.
Obviously, make sure to include the name/brand of the event in the headline, and if possible, the location and/or theme of the event.
Keep the headline concise and to the point. You don’t want to include too many details upfront (that’s where the body of the press release comes in).
- Summary
You’d want a well-written summary that captures all the important points of the press release in one to four sentences. It’s best to write this section last after you’ve got the finalized draft of your press release’s body.
- Introductory Paragraph
Your opening section should have a 20-30 words-long dateline section that will offer a definite time and place information for the event, and the format should be: City of the event, State, (the name of the media/website publishing the press release), Month, Day, and Year. You can also include other details in this section, but keep it short.
- Body
Pretty self-explanatory, the body of the Event Press Release should be the biggest part of the press release itself where you’ll provide as much (interesting) information as possible about your event. However, keep the body of the press release concise and short: it’s better to have a short press release that is really good, rather than a long one that nobody reads.
You can typically include the essential information in just two or three paragraphs. Especially communicate who your target attendees are, any notable speakers/exhibitors/event headlines that are worth mentioning, and communicate the values and benefits of attending the event to persuade target attendees.
Mention any other notable and interesting things about the event, venue, date of the event, and other details. Again, optimize this section so that it’s as attractive as possible.
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