In this increasingly sophisticated age, all the information you can find without having to bother coming to the source of that information. Yes, the way is to look at some electronic media, one of which is using Google Search. Surely you've seen Google search results with ads in front of them, right?
Actually the sign is an advertisement that comes from various types of digital marketing or PPC. To know the ads, of course you need to know first about what PPC is. Well, PPC or what can be called Pay Per Click is a type of digital marketing where a business pays every time the ad is clicked.
PPC can also be said to be a way to buy visits rather than bring in website traffic organically. So, before entering the world of PPC, it's a good idea to do a simple calculation first how much budget and calculations are appropriate to be allocated in paid ads. For a further explanation of what PPC is, let's take a look at the review below.
Mainstream PPC Ad Types
Once you know what PPC is about, it's time for you to get to know more about these ads. There are a wide variety of PPC ads that you can use. Here's the full review:
Search Advertising
Well, this one ad is one of the most famous types of PPC. Surely you've seen it often in the search engine result page. For example, like on Google or Bing. If you're looking for something on Google, sometimes on the home page there's a small "Ad" logo located at the beginning of the title.
The sign is an icon of an ad that if clicked, the advertiser will only pay the cost of advertising display (pay-per-click advertising). This type can also be said as one type of PPC that can generate website traffic quickly.
For those of you who want to do search advertising on Google, use Google advertising products that are Google Ads. This way, you can make it easier to get website traffic.