Global Video on Demand Market
The GMI Research report envisages an expansion in the Video on Demand Market over the forecast period. This is because of the existence of different users comprising of different consumption patterns and rising adoption of smartphones.
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Introduction of the Video on Demand Market
Video on demand refers to a kind of interactive TV technology that allows subscribers to download the programs to watch them now or later on. It is a different feature that offered by the Internet and allows the users to select from videos as per their choice.
Video on Demand Market Dynamics
The sudden drift of users towards online streaming over television because of the comfort offered to the users to view content and the expansion in the mobile computing devices is one of the foremost reasons complementing the growth of the global video on demand market. The accelerating seepage of high speed internet connectivity, primarily in the emerging countries and the increasing acquisition of smartphones and tablets will impel the market growth. The video on demand proffers remarkable features such as better extensibility, potential to allow the time-changing view, and to get to viewers on different devices while providing a better experience. Further, the establishment of subscription video on demand model established by the union between film studios and local producers across different regions and ongoing technological modernisations in the VoD such as the application of artificial intelligence and analytics to identify the choice and reaction of the viewers will generate huge growth opportunities for the market. However, as per the Video on Demand Market Analysis, the inflated cost associated with the formation of video on demand content, the need of higher transmission capacity, and lack of offline availability properties will restrain the market growth.
Component Segment Drivers
The Solutions segment is anticipated to witness a faster CAGR during the forecast period. This is because of the growing endorsement of internet protocol television among the viewers because of its potential to enable subscription to the videos and the property to watch TV while using internet.
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