A picture speaks a thousand words! That’s why so many businesses have begun putting a renewed effort into developing and displaying more compelling product images.
The most common way to do that is traditional photography. Products are selected, staged, and lighted, and then a photographer takes pictures. These images are then edited in a variety of ways to come up with a final image.
In 3D modeling & rendering services, they make a virtual representation of an object from scratch in specialized software like 3DS Max, Maya, Arnold, V-Ray, etc. Businesses like furniture rendering services & product rendering services are started using this technology regularly, it’s now an integral part of their businesses.
The difference between 3D product modeling & photoshoot:
Authenticity
If real photos are your highest priority, photographs capture reality in a way that 3D rendering cannot. However, while 3D renderings might not take a snapshot of a real-world space, the images presented are impeccably realistic. Even a trained eye often cannot distinguish between real photos and 3D renderings. That’s why businesses are opting for photorealistic product rendering services.
Time
How much time do you have on your hands before presenting your project? If the answer is tight, 3D rendering will be your best friend. Designers and architects can use advanced technology to create renderings quickly, allowing for faster production time than a photography shoot and edit.
Flexibility
3D renderings allow you to retouch, change angles or adjust your building at any point in the process. Photography, on the other hand, offers a limited scope to play around with. If you’re anticipating making changes throughout the process, 3D renderings offer the ultimate customization options.
Benefits to create 3D model Vs Photoshoots:
You don’t need a product to photograph
Being able to render a model of a product in 3D allows websites to accurately portray and display an upcoming new product before having access to it. In fact, it can be used to market a product before it even exists.
Even if a product does already exist, product photography still requires that a product be physically present to photograph, which can be an issue depending on where the product is made, how long it takes to ship, and whether it’s typically dropshipped to buyers directly from the manufacturer. With 3D rendering, all these issues become irrelevant.
Flexible Lighting
Light, when used properly, helps to convey the shape and texture of a product, while also setting the tone and feel of the message brands are trying to portray to their customers.
One of the most convenient benefits of 3D modelling and product rendering is that you have full control over light. The direction and intensity of the light source can be easily manipulated, allowing 3D designers to shine a spotlight quite literally on whatever product characteristic they fancy.
Easy To Edit & Retouch
Product photography will always feature prominently on eCommerce websites, but not all product photos are equal. While a good shot can highlight a myriad of fantastic qualities, a bad one can make even the best product look drab and uninspiring. Even the ability to ‘Photoshop’ photos can only do so much to improve a poorly taken product photo.
There are many more benefits a company can achieve If they choose a 3D model over traditional photography. Although many businesses are still using traditional digital photography to create their product images, as 3D and AR technology continue to mature and improve, that number will surely decrease.
To put it simply, when it comes to 3D rendered product images, the cost is far less. And the speed, flexibility, and convenience are exponentially greater.
Ready to create your 3D render with Reality Premedia Services? Get in touch now!