The Muslim feminine millennial cuts a robust impression in Malaysia right now. Richer, a lot more educated and much better traveled than ever before just before, They may be redefining their roles at do the job, in society and at home. The right accessory for this newfound status? Luxurious hijabs.

The days of associating hijabs with rural backwardness are around. Facelifted to the 21st century, the hijab (“tudung” in Malay) is now a symbol of cosmopolitan female Muslim achievement, With all the jacked-up selling price tags to show for it. Uber-luxe ranges can Value in between RM1000 ($245 USD) for an easy silk piece to a whopping RM33,000 ($8,000 USD) for just one embroidered with Swarovski crystals.

“If they are able to spend countless numbers [of ringgit] over a handbag, Why don't hijabs you hijabs?” Nurzihan Hassim, a senior lecturer in media and conversation at Taylor's College who studies hijab prominence in regional media, advised VICE.

Predictably, companies are keen to meet the demands of this new bourgeoisie market. From fourteen-12 months-aged schoolgirls to couture houses, Anyone wants a slice from the lucrative “Muslimah” apparel market place. Jovian Mandagie, the go-to designer for Malaysia’s VVIPs, debuted his Jovian Hijab selection in 2013 immediately after noticing the spiked demand for them.

It contains “designer diffusion” options, or hijabs that Charge between RM89 ($21 USD) to RM200 ($forty eight USD) Each and every. Dimaz Vinno, a spokesperson with the brand described the products as “lively, cozy and stylish for being worn from am to pm." Donning the hijabs in Malaysia currently “represents modesty in style,” he stated.