Deeply rooted in the history and culture of India, Gold has been considered as a precious belonging from time in memorial. The ‘golden glow’ has always been visible across borders, initiating and giving rise to emotions and happy tears in the eyes of several Indians. From back in the days, Gold has been considered less an investment and more a culturally important metal. In fact, there are people from other parts of the world who have been startled and raised their brows over the significance that it holds for the people in the country.
From Kashmir to Kanyakumari, the prevalence of Gold is spread in every nook and corner. Be it within Hinduism, Jainism, Sikhism or Christianity, this metal is treated equally and used widely in regional ceremonies as a give and take item. For instance, in Hinduism, Gold bangles are specifically worn by the bride as a family heirloom, which is gradually passed on to future generations of the family.
In today’s day and age, the market has opened its doors to various stores selling a gold necklace or jewellery that is gold-plated. There are politicians, singers and celebrities taking the metal to new highs. Gold has become a symbol of pride within the country, right from a throwback to the ancient period, when it was limitlessly worn by kings and queens alike. It was linked with the element of higher power in the male/ female. And, instead of investments, it was bartered.
Only now, Gold has started to be invested upon. People have started to invest in digital gold, along with buying and selling. From people physically checking out various gold bangles design booklets in stores to buying them online, time has changed and so has the value of the metal. With their prices fluctuating on a daily, this metal hasn’t failed to be the knight in the shining armour for the Indian population.