Learning how to do keyword research is a fundamental SEO task that every blogger and digital marketer should know. By identifying popular words and phrases that people are actively looking for on search engines like Google, you can discover what they want to read and focus your content around those topics. Keywords with very high search volumes may indicate ambiguous intent, which, if you target these terms, it could put you at risk for drawing visitors to your site whose goals don't match the content your page provides. It's wonderful to deal with keywords that have 50,000 searches a month, or even 5,000 searches a month, but in reality, these popular search terms only make up a fraction of all searches performed on the web. Long tail keywords with lower search volume often convert better, because searchers are more specific and intentional in their searches You may find that the SEO Company is so busy, they don't have time to work on their own site
Essential SEO Statistics
There are not many people out there who consider themselves experts on the topic of SEO. In order to help you get a step closer to becoming one, below we collected some search engine optimization stats to help you understand and apply SEO to your site.
- 28% of searches for something nearby result in a purchase.
- 76% of people who search on their smartphones for something nearby visit a business within a day.
- 74.71% of SEOs charge a monthly retainer fee for their clients.
- The average reading level of a voice search result is 9th grade.
- 73% of in-house marketers and 76% of US agencies said SEO provides an excellent or good return on investment.
- 61.5% of desktop searches and 34.4% of mobile searches result in no-clicks.
A great SEO Consultancy is hard to find, but the right one can seriously improve your page rank - and your bottom line.
Links Are A Confidence Signal
Google’s algorithms are complex and always evolving, but backlinks remain an important factor in how every search engine determines which sites rank for which keywords. Building links is one of the many tactics used in search engine optimization (SEO) because links are a signal to Google that your site is a quality resource worthy of citation. Search engines use backlinks as a way to measure how popular a page is. More popular pages get crawled more often than unpopular ones, so gaining links from popular websites can help search engines find your pages and index them faster. Backlinks help search engines determine how authoritative and relevant your site is on the keyword or topic for which you rank. Furthermore, backlinks to your website are a signal to search engines that other external websites are endorsing your content. Many of your competitors already know the value of backlinks and they’re likely to be way ahead of you. And with their experience, they’ll be out there pushing their wares, chasing the same prospects as you and using every trick in the book to make sure they get a backlink – and you don’t. Ask your preferred SEO Agency how much it will cost to maintain the site once the major changes have been made.
Build Trust And Loyalty Through Local SEO
It’s amazing to reach for the stars, but we need to understand the parameters we’re working with. An increase in relevant traffic leads to a boost in sales. With local customers prepared to buy, showing up as an authority in your area will increase your chances of being the landing spot for their purchase. Optimizing your website for local searches can be time-consuming, just like regular SEO, but it doesn’t have to cost a lot of money. If you do it well and rank high in relevant local searches, you are putting your business right in front of those local audiences who are ready to buy. Local SEO helps you to capture different shoppers, even those who are visiting the area from far away. When you provide extemporary services to a customer, they are most likely to come back and build a long term business relationship. This stretches your sales from a single client to hundreds of them. Ask the SEO Agency Yorkshire how often you'll receive progress reports and what tracking processes they'll have in place to prove your ROI.
International SEO Success
Does my product or service change if a person in a different country uses it? If you land on a Google translated version of a page there is a very small chance you will buy anything as it will make absolutely no sense. Think about where you are targeting, if you are trying to target a country find someone who is local to the area of which you are trying to target. Simply translating your site from one language to another isn't going to localize its Search Engine Optimisation to the new region. Discuss the techniques the plans on implementing.
SEO has fundamentally shifted from an inward focus to an outward focus. Working, head down, on the brand’s content, looking at checklists, and matching keywords doesn’t drive organic traffic anymore. Modern SEO requires looking up and out at competitor content, and at how users and search engines are understanding keywords. Don't shoehorn SEO into something that, in the end, won't meet business needs as well as something else.
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