Selecting best marketing automation platform for your business can get really tricky .
There are quite a few SAAS based platforms available for marketing automation .
Question is which one will work the best for your business ? Give you results you desire at right cost / budgets .
You need to have clarity on which marketing activity you wld like to automate using marketing automation platform ? i.e
email marketing
lead generation
messaging
social media activities
sales presentations
remarketing etc ..
There are different marketing automation platforms to help you with your goals .
You can go for mailchimp to automate your email campaigns , hootsuite for social media activities , salesforce for lead generation , zoho for webinars and there are quite a few more .
If you were to automate all the activities mentioned above , you will need to signup on different platforms and pay them monthly subscription fees .
You will end up paying atleast 300 to 400 $ monthly for these platforms .
But you dont need to pay so much to automate your marketing processes !
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