India’s technology-focused economy has been significantly impacted by the rise of E-commerce. The widespread acceptance of the “anything-anywhere-anytime” shopping concept has led to substantial growth in the nation’s digital commerce market. As a result, it is projected that the revenue generated from E-commerce will reach US$71. 9 billion by 2023, with a potential growth rate of up to 13. % over the next five years. This suggests that the E-commerce sector will continue to play a crucial role in India’s economic progress and development.
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