How you can Integrate Search engine optimisation and Web Site Design

Web site designers and SEO teams remain stuck a continuous feud divided by way of a line in the Google sandbox. Both sides support their respective crafts, each believing their job is vital to online success.

Also, the SEO team must drive traffic. One other must communicate brand experience. Are essential, yet employ unique techniques and ideas. How do website design and SEO live together in harmony?

The Design Team

Web site designers create websites using the client's audience at heart.

Too often they believe a user's experience dictates success. A straightforward "build it and they're going to come" mindset pervades their method of site design. That's not all bad.

In a simple level, creative teams long to see an account. Through design and copy, the team needs a brand name and crafts some sort of for this. They built an online site which has a look and theme; an understanding and flavour. Often, the simplest way to mention a message is thru more expressive technologies like AJAX, Flash Animation, and Silverlight. Even video integration (read youtube) is becoming more predominant with increased broadband penetration.

Designers want to make using these technologies simply because they engage the consumer. Technological integration helps tell the company story and produce design your. If Flash or Silverlight will make the entire site experience more enticing and interactive, then designers should implement them accordingly.

The SEO Team

If the designer tells a tale, then the search engineer provides directions on the lecture hall where it's told. The SEO side focuses heavily on traffic and visibility, believing a website must be seen to become heard.

Now this is a surprise. Remember those cool technologies the creative team would like to use? Well, SEO wants to use them too. They're just more cautious.

While an SEO-friendly website does not need to become straight HTML, SEO teams have to take under consideration crawls. Even if a niche site uses AJAX, key content should be accessible to spiders for indexing.

This is where the 2 teams lock horns. When creative says Flash, SEO counters with CSS. When creative wants rollover navigation, SEO wants text-based. So what is more important: the knowledge or perhaps the traffic? What sort of is right?

The Compromise

It would not be about Search engine marketing. Should you push traffic towards a niche site and buyer experience is sub-par, you disappoint not simply the person nevertheless the client as well. Conversely, what good can be an eye-catching website if it's impossible to view it? The net is large enough either way experimental web site design and check optimization. It's sufficient.


While not always easy, the net designer and search engine engineer will get solutions to achieve both creative and look interest without having to sacrifice the integrity of either.

The true secret to such compromises is education. Creative must realize how SEO works; SEO must also see the importance of certain design elements to branding and messaging. Both also needs to consider how visitors will reach the site. Will they believe it is solely through search? Or will a media blitz (including social websites) help drive traffic towards your website? Each one of these elements must be considered when negotiating design and optimization issues.

You (The Client) Comes First

No matter department affiliation, our web-site designers and SEO engineer will set your (client) interests before their unique. Clients want both brand identity and look visibility. The creative and SEO teams need to put aside their feud in order to meet such expectations.

Sometimes you might have to forgo a relevant video splash page, or perhaps you should optimize a Flash microsite. Although you may disagree with all the other department's tactics, you still need them to achieve project objectives. Our client matters. You matters.

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