The global barbecue grills market was valued at USD 4,923.0 Million in 2019 and is projected to reach USD 7,114.7 Million by 2027, expanding at a CAGR of 4.9% during the forecast period. In terms of volume, the market is projected to expand at 4.0% during the forecast period. A barbecue grill cooks food by adding heat from underneath it. Market players are anticipated to develop ultra-convenient products with highly advanced, feature-rich electrical products. Barbecuing is a method of cooking meat, fish, and other foods on an open fire or special cooking appliances such as a barbecue grill. Various types of barbecue grills available in the market include gas grills, charcoal grills, electric grills, portable grills, and combination grills (combination of gas and charcoal grills).
Market Dynamics
Increasing number of barbecue grill restaurants to provide a barbecue experience to the customers is boosting market growth. Increasing enthusiasm for outdoor activities is boosting the demand for household and portable barbecue grills. Availability of a large variety of grills is estimated to drive market growth. The availability of barbeque grill substitutes or alternatives is likely to hampers the growth of the market. Tedious cleaning procedures is expected to hamper market growth. Increasing worldwide popularity of barbecue grills is projected to create opportunities in the market.
Electric barbeque grills are highly versatile and enable indoor and outdoor cooking. This is expected to increase the demand for these grills in the next few years. Integration of various cooking styles such as pit style cooking propels the growth of the global barbecue grill market.
Segmental Outlook
On the basis of types, the global barbecue grills market is categorized into gas grills, charcoal grills and others. The gas grills segment held a significant market share in 2019. Gas grills are extensively in household and commercial applications due to the ability of natural gas or bottled propane. Gas catch fire more easily than charcoal, which in turn, boosts their demand. Increasing demand for barbecue restaurants by consumers in emerging countries such as China, India, Brazil, and Mexico is anticipated to fuel the commercial segment.
Based on distribution channel, the barbecue grills market is divided into online and offline. The offline segment constitutes a significant share of the market; however, the online segment is expected to grow at a significant pace during the forecast period. Retail stores require staff and high fixed costs (rent) to operate stores; therefore, providing a wide selection of products due to limited space, which offers online selling channels opportunities. Online retailers can offer a vast selection of products without having to pay as many employees to sell them; however, they need access to shipping companies.
Regional Outlook
In terms of regions, the market has been segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. Barbeque grills are a part of lifestyle in countries such as the US and Canada; therefore, North America leads the global market. People enjoy barbequed food during several holidays, special occasions, and over the weekends. The market in Asia Pacific is anticipated to expand at a high CAGR due to the increased street food consumption and rising investments by key players in developing economies such as India and China. Additionally, rising demand for barbecue food in these countries is expected to fuel the market in these countries in the coming years.
Competitive Landscape
- Key players in the market include Napoleon, Weber, LANDMANN, Char-Broil LLC, CharGriller.com, Bull Outdoor Products, Broilmaster and KitchenAid. These companies are considered as key manufacturers of barbecue grills based on their revenue, research & development (R&D) activities, regional presence, and supply chain management system.
- The players are adopting key strategies such as acquisition, new product launches, and geographical expansion in order to strengthen their market position.
- For instance, in September 2019, at the spoga+gafa 2019, a trade fair, LANDMANN GmbH announced plans to launch new products of its two successful brands LANDMANN and GRILLCHEF of barbecue grills in 2020. LANDMANN plans to showcase its products in Hall 8.1, Stand F031.
- In January 2018, Char-Broil has introduced the Modular Outdoor Kitchen, which includes 5-Burner TRU-Infrared Gas Grill, Outdoor Stove Top, and Refrigerator. The 5-Burner TRU-InfraredGas Grill has TRU-Infrared cooking technology. This grill provides even heat and prevents flare-ups. It is made from premium stainless steel and SureFire electronic ignition.
- In January 2017, Char-Broil, announced the launch of its Char-Broil SmartChef TRU-Infrared Gas Grill. The new product delivers 'real-time' alerts thus enabling the user to monitor and control the grill using an app. This added function provides ultimate grilling experience and allows consumers to spend more time with their friends and family.
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