Imagine you’re scrolling through your Instagram feed and you stumble upon a really interesting post that catches your attention immediately, let’s say a chocolate brand, What do you do next? You’d probably open their Instagram handle, check out the products, share them with your friends and maybe end up buying some also. Well, not to brag, but that’s what social media marketing does for your business! Being one of the best digital marketing agencies it’s our job to keep up with the latest trends and technologies to generate maximum business.
We’re living in an era where the idea of social media platforms has conveniently been leveraged into the business industry. From top celebrities and influencers to MNCs and startups, Instagram has made its way into every nook and corner of the industry that there is. and with over a billion daily active users, Instagram has become the star of social media.
Here are some secrets our team of digital experts would like to reveal for effective and efficient social media marketing on Instagram that can skyrocket your business.
1. Be consistent but not monotonous.
When we talk about Instagram, one thing that has to be kept in mind is consistency. Be it a static post, a video, a reel, an IGTV, or even if you’re posting or reposting on stories. People on Instagram must know that you’re actively participating on the platform for them to reach out to you. Consistency is also important to get maximum organic reach as this is one of the hacks for following up on the Instagram algorithm. But just being consistent is not enough, Instagram being a heavily creative zone, you need to make sure that you’re targeting the right audience and providing them with new content every time you post to keep up with the interests of the users.
- When is the best time to post?
A study performed by Later.com, one of the most popular supporting applications for Instagram has revealed that the best time to post on Instagram is between the early morning hours. It has revealed different time slots for organic posting that works best for most, but certainly, this template could be used at the beginning of your social media calendar, and then it’s for you to analyze the pattern of your target audience and decide the optimal time for posting regularly. - Post every day, but differently.
As we said, be consistent but not monotonous. This means that it’s essential to keep your audience engaged and draw the attention of the viewers to the content that you’re posting but it is also important to keep your creativity dynamic. Make sure you include all types of content posts including static posts, video reels, long-form videos, informative content, entertaining content, and everything else that you would want to see as an audience. - Constant engagement with followers
Don’t let your creative efforts go in vain. Reply to all the comments, repost the story you’re tagged in, see the type of following you’re getting, analyze the feedback you’re receiving and then pursue it the next time you create something to post. Engaging is one of the most important tasks while working with a social media platform for marketing. - Read more: https://modifyed.in/blog/instagram-marketing-5-secrets-agencies-use-for-growing-brands-on-instagram-2021/