Conventional B2B marketing has its benefits and drawbacks, too. However, it has its drawbacks. It offers a larger coverage area and is easier to scale, but it cannot match the customization and focus on sales that come with ABM.
Conventional B2B marketing has its benefits and drawbacks, too. However, it has its drawbacks. It offers a larger coverage area and is easier to scale, but it cannot match the customization and focus on sales that come with ABM.