All businesses need to improve their online presence because that's where their customers are.
If your brand and products don't come up at the top of web searches, they probably won't know you.
Not surprisingly, SEO is still the most important part of digital marketing plans.
Link building is the core of good SEO because it can increase the authority of your website and move it up in the search rankings.
Building links is a lot of work because you have to find sources that are relevant and trustworthy to link to. But you can cut down on the work by using trustworthy link-building tools and software.
Here is a list of the best link building tools you can use to help your initiative.
1. Ahrefs-
Ahrefs is the link-building tool with the biggest backlink index, so it should be at the top of the list.
It is a full suite of software made to help SEO professionals.
The best thing about Ahrefs is that even people who aren't tech-savvy can use it easily.
2. Moz-
MOZ is another tool that has been popular for a long time and still is this year.
It talks about many different parts of SEO, like building links, analyzing competitors, doing keyword research, and more.
Link Explorer shows you all of the sites that link to a URL or domain. You can use the information to figure out your competitors' backlink profiles the hard way.
3. Majestic SEO
Majestic SEO is the best tool to use this year if you want to build links but don't have a lot of money.
It has a lot of useful metrics for building links that even big tools like Ahrefs don't have.
For example, Trust Flow gives a score out of 100 to the quality of the backlinks, and Topical Trust Flow shows how the site ranks in different categories.
4. BuzzSumo
Many digital marketers say that BuzzSumo is one of the winners because it helps with both content marketing and search engine optimization (SEO).
You can use it to find the most influential bloggers in your niche, which makes it useful for businesses that want to get known for providing good content.
It even lets you make content that people want to share and that has a lot of value.
5. SEMRush
SEMrush belongs on this top-6 list because it is an all-in-one SEO tool like Ahrefs and Moz. It has advanced link-building features that make SEO professionals' jobs easier and help them get good results.
You can use Backlink Analytics to study your competitors, Backlink Audit to look at your backlink profile, and Link Building Tool to find the best opportunities to build links.
SEMrush also has email outreach built in, so you don't need separate tools like Mailshake or Pitchbox.
6. Linkody
Linkody is another essential link-building tool. It is a feature-rich, user-friendly tool for tracking backlinks. It is also among the most affordable on the market, making it great for marketers on a budget.
Linkody allows you to evaluate your work by monitoring the quality of your backlinks. It checks important indicators such as Domain Authority, Page Authority, Spam Score, and Link Anchor Text.
These metrics can also be used to generate useful and informative reports.
FINAL THOUGHTS
These are all great tools that can help you with your link-building efforts. But don't forget that the most important part of link building is still creating great content that people will want to link to.
If you can do that, you'll be well on your way to a successful SEO campaign.
Don't have time to build links yourself? Check out our link-building services. We can help you get the links you need to improve your SEO and get more traffic to your website.