There are 200+ ranking factors that Google uses to provide users relevant results. Every marketer's dream is to achieve a high ranking on Google SERPs, but Google's algorithm has become so intelligent that it has become challenging to rank higher. Due to this reason, it is essential to work according to the algorithms.
The on-page SEO factors improve rankings as you focus on the aspects that prioritize. Here are some critical factors that will help you appear higher on SERPs -
- Content of the page: Content on your page must be SEO friendly, reliable, linkable, and engaging. It will help reduce bounce rate and offer a solution to the user's queries and pain points.
- Title Tags: Before moving to the content, crawlers scan title tags because it is the sensitive and essential factor of on-page SEO ranking for indexing. The title tag must include the target keyword for users to find what they are looking for quickly, and for bots, categorize the web page and index it.
- URL: Uniform Resource Locator (URL) is crucial for SEO as it indicates what the webpage is about. So, URL structure should be well-crafted and SEO friendly, which helps crawlers categorize and index it properly.
By keeping the above points in mind and implementing them perfectly one can easily rank in SERPs. Also, for more important updates, please read this blog to optimize your website according to Google algorithms.