Prudential to buy Seattle-area insurance tech startup Assurance for $2.35B

This post was originally published on this siteAssurance CEO and founder Michael Rowell. (Business Wire Photo)

Prudential Financial agreed to acquire Seattle-area startup Assurance IQ for $2.35 billion, the companies announced Thursday. The acquisition will fold a tech-focused insurance seller into the financial services giant, allowing Prudential to reach more customers online.

Based in Bellevue,