Marketing management is defined as the organizational discipline which focuses on the techniques and methods inside enterprises and organizations and on the management of a firm’s marketing resources and activities.
The consumer adoption of digital media has warranted much attention over the last decade.
The digital era has resulted in changes in how consumers interact with brands and each other, and this shift in behavior requires a reappraisal of how brands should be managed.
The current relational paradigm is no longer sufficient. That’s why this conceptual paper calls for brand management to develop and embody a deeper understanding of this shift by adopting a revised paradigm.
The marketing managers are the responsible for directing and entering a company to different markets by setting plans and strategies based on information allocated by studying the markets and defining the needs and wants of customers and come up with products that satisfy the needs of customers and gain the market.
According to Richard Branson, the founder and owner of Virgin Company, one of the richest and famous entrepreneurs in the United Kingdom and worldwide, “A business has to be involving, it has to be fun and it has to exercise your creative instinct”.
In trade we almost use the four P’s, (product, price, promotion, place), t four P’s represent a convenient way to summarize the main factors involved in any marketing strategy.
What is a marketing Strategy?
A marketing strategy is about the designed marketing plan to achieve a certain marketing objectives, there might some objectives like becoming the market leader. The strategic plan here is a planning with details includes a research, and next evaluating a marketing mix to become the leader. Every company needs to have retail objectives to work on and achieve the strategy.
In this strategy time is everything as long as the company take the advantage to plan, distribute, and to develop.
It is nearly a truism that the needs and wants of the consumer are the critical issues today in creating new products and services, and developing the accompanying plans to merchandise them at a profit.
In some companies today, it is worth noting, the head of marketing research is a member of a product-planning committee, a marketing-strategy committee, or even a company-wide long-range planning committee clear evidence of top management’s growing realization that marketing-research people can make a vital contribution to planning decisions and strategies.
An important part of this problem is determining how to provide most efficiently the trade services needed . This services that in many companies today are lead by a central corporate staff.