Have you ever heard your marketing consultant telling you that you need an identity for your brand? Chances are that this has happened a lot of times.
Creating a strong brand identity takes critical thinking and creative work. Branding is not just about creating a colorful logo with a fancy font for your salon. It goes a lot beyond that.
What is a brand?
Before stepping into the nitty-gritty of branding, every salon and spa must understand what a brand is made of. Of course, it is more than a logo on a business card or a sign in front of your salon. It is an identity that makes your business different from Continue reading.